أحدث البحوث في عالم تحليل بيانات المواقع الالكترونية وشبكات التواصل الاجتماعي وتطبيقات الهواتف المحمولة الآن باللغة العربية

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قال خبير الإدارة الشهير بيتر دركير يوماً: “لا يمكنك قياس ما لا تراه”. تعلمت هذه الحكمة في أيام عملي الأولى وساعدتني كثيراً في حياتي الشخصية والعملية، فكلمات دركير تحمل قدراً كبيراً من الحكمة، سيما بالنسبة للمسوقين والمستثمرين.

وإيماناً مني بأهمية مساعدة شركائنا ومتابعينا وأصدقائنا في منطقة الشرق الأوسط وشمال أفريقيا على “رؤية ما يقيسونه” عملاً بنصيحة دركير، يسعدني أن أعلن إطلاق مدونة عربية تعنى بتحليل البيانات الرقمية وتطوير أساليب التسويق، لتكون امتداداً لسنوات العمل الشاق والنجاحات الكبيرة التي حققتها اينور منذ انطلاقها في أميركا الشمالية قبل عشر سنوات.

ففي عالم تسود فيه المنافسة الشرسة وتهيمن عليه استراتيجيات التسويق المعقدة، بات لزاماً على المؤسسات المختلفة الاعتماد على البيانات والأرقام لضمان استمراريتها. فقد أصبح التسويق الرقمي منصة جديدة يمكن للمؤسسات من خلالها معرفة المزيد عن عملائها وخدمتهم بشكل أفضل.

وعلينا أن نقر بأن تحليل البيانات الرقمية بات عنصراً هاماً من العناصر التي يعتمد عليها المسوقون في اتخاذ قراراتهم، ومصدراً أساسياً للمعلومات التي يلجأ إليها المسوقون لاستيعاب العملاء وفهم احتياجاتهم والتأكد من نجاح الحملات التسويقية.

وتعد اينور, and CRM و SalesForce إحدى الشركات الرائدة في مجال تحليل البيانات الرقمية وتقديم الاستشارات التسويقية، حيث تستثمر الكثير من مواردها في البحث وتطوير مجال البيانات الرقمية للانترنت وتطبيقات الهاتف الجوال، مع التركيز على خدمتي Google Analytics و Google Analytics Premium وغيرها من الخدمات الرائدة في مجال البيانات الرقمية وتحسين التسويق. وإيماناً منها بضرورة الاضطلاع بدورها كشركة رائدة في هذا المجال، تقوم اينور بنشر نتائج أبحاثها على مدونتها، والتي تعد إحدى أفضل المدونات وأكثرها قراءة ومشاركة ومناقشة بين الخبراء.

ويسر اينور, and CRM و SalesForce أن تعلن عن بدء نشر مواضيع بحثها باللغة العربية على مدونتها الجديدة، والتي تسلط الضوء على احتياجات سوق البيانات الرقمية وتحسين التسويق في منطقة الشرق الأوسط وشمال أفريقيا. ومن المنتظر أن تغطي المدونة المواضيع التي تهم أصحاب الأعمال في المنطقة، مثل:

  • التسويق الالكتروني والدفع الالكتروني
  • التتبع عبر الأجهزة والقنوات المختلفة
  • دمج خدمتي CRM و SalesForce
  • تحليل ٣٦٠ درجة للعملاء
  • الخدمات الحكومية الالكترونية
  • البيانات الرقمية لشبكات التواصل الاجتماعي
  • صوت المستخدم (التحليل النوعي)
  • المزيد والمزيد

نتمنى أن تساعدكم أبحاثنا ومواضيع مدونتنا في تحقيق أهدافكم، ونرحب دائماً بالاستماع لآرائكم حول الموضوعات التي تقترحون مناقشتها في المستقبل.

استمتعوا بالقراءة!
بلال صالح
مدير عام منطقة الشرق الاوسط وشمال افريقيا

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